Research shows that the place you live determines how long you'll live—more than your genetics.
The Zip Code exam is an interactive map that shows the life expectancy per zip code in US—and the social determinants of health that affect that outcome and generates a health report card for each zip code.
USers can learn what to do to change that reality and automatically send the report card to their district leaders, showing them where to deploy resources for bigger impact.
To launch the campaign, we placed geo-targeted out-of-home media on the border of zip codes with big life expectancy discrepancies. The first inequality-based advertising campaign ever.
