![](https://cdn.myportfolio.com/8a2bf4c57f802c84442e26c6530f6ed2/278f1ec7-0f7c-4563-a6e4-2112a9f55a8b_rw_1200.png?h=46a36dc3703069d657ccea37c63d651c)
To promote a new constipation drug, we launched a book collection printed on something people with constipation wish they could use for something else: toilet paper rolls.
![](https://cdn.myportfolio.com/8a2bf4c57f802c84442e26c6530f6ed2/cf2d0443-8e03-4d6e-ab37-0c35a634dbb7_rw_1920.jpg?h=d6db8c38936712d223ac9bcecda8488c)
![](https://cdn.myportfolio.com/8a2bf4c57f802c84442e26c6530f6ed2/a46e692a-095c-430f-9d2c-5d004399b32e_rw_1920.jpg?h=618f4e17691fe6aa4f0487989b0a2162)
![](https://cdn.myportfolio.com/8a2bf4c57f802c84442e26c6530f6ed2/5fa740a2-ac29-448b-828d-5158a8760196_rw_1920.jpg?h=afae6df755a307182243d0c2c059c990)
![](https://cdn.myportfolio.com/8a2bf4c57f802c84442e26c6530f6ed2/ab51e11e-d403-4245-94bd-4ed14dc73900_rw_1920.jpg?h=bb2151459d2ee455ccb1ab3e63a59a6a)
![](https://cdn.myportfolio.com/8a2bf4c57f802c84442e26c6530f6ed2/449c698e-1ecf-4bfd-9abd-009cf1a328be_rw_1920.jpg?h=1b661f1233941dc0d81002061f576869)
![](https://cdn.myportfolio.com/8a2bf4c57f802c84442e26c6530f6ed2/1bf880be-1d61-4a70-82a0-d9acebf23052_rw_1920.jpg?h=38f99f49262a7b4108da4ecae6d3334c)
![](https://cdn.myportfolio.com/8a2bf4c57f802c84442e26c6530f6ed2/8162c24d-ddb8-4576-a0c9-7c29d31246d5_rw_1920.jpg?h=1a566137f983288e25700313ff9e340e)
![](https://cdn.myportfolio.com/8a2bf4c57f802c84442e26c6530f6ed2/8dd6863b-e644-4564-a9f5-1c63c7adc048_rw_1920.jpg?h=da469195eb199b51b088fa72a52db70b)
![](https://cdn.myportfolio.com/8a2bf4c57f802c84442e26c6530f6ed2/adfab28d-8f85-4e67-b636-610253f66535_rw_1920.jpg?h=3f471598786446e6407b8f7572b6be9c)
![](https://cdn.myportfolio.com/8a2bf4c57f802c84442e26c6530f6ed2/1e1be55e-c433-49b0-bb8e-b3ad27422983_rw_1920.jpg?h=b4a64b78254b810dd5f9993fb293b021)
![](https://cdn.myportfolio.com/8a2bf4c57f802c84442e26c6530f6ed2/5d73e5a2-5381-40dc-9a2f-cc2573b3c4c5_rw_1200.png?h=ef97b439342342ce33b406d7e664d544)
CREATIVES: FELIPE MUNHOZ, BRUNO BRASILEIRO, Eduardo Tavares, Thiago Fernandes // ECD: Tim Hawkey, Elliot Langerman