The Identity Builder is a procedural art generator that turns proprietary data about rare diseases into visual identities that allow patients with rare diseases to be seen and find connections between their disease and many others.
Visit the website: www.theidentitybuilder.com
each scientific information of each disease affects a different part of a design system, generating THOUSANDS OF unique logos for each rare disease.
23 handmade Textures were developed. when applied on the logos, they represent the systems affected by the disease.
