A SERIES OF PUZZLES THAT MAKES YOU EXPERIENCE ALZHEIMER’S DISEASE.
EACH CLUE AND ANSWER IS BASED ON PERSONAL FACTS A REAL PATIENT CAN NO LONGER REMEMBER. THE PUZZLES WERE DEVELOPED BY WILL SHORTZ – CROSSWORD EDITOR FOR THE NEW YORK TIMES – AND COVERTLY PUBLISHED BY MAJOR U.S. NEWSPAPERS.
CREATIVE DIRECTOR: TIM HAWKEY, JOE CAPANEAR, CHRIS BERNESBY // ART DIRECTOR: FELIPE MUNHOZ // COPYWRITER: BRUNO BRASILEIRO